UVI’s Reichhold Center for the Arts will unveil its 36th season of entertainment on Thursday, Aug. 28, during a St. Thomas/St. John Chamber of Commerce Business after Hours reception. The reception, held inside the Reichhold Center Theater, begins at 5:30 p.m. Reichhold Center Interim Director Denise Humphrey said the upcoming season boasts some of the biggest names in the music industry, and is sure to support the Center’s long legacy in providing excellence in the arts. “We are confident this season will exemplify quality and excellence in the arts as is the standard of the Reichhold,” Humphrey said. This year’s Business After Hours reception will offer more incentives for businesses to become affiliated with the longstanding institution through one-time-only discounts and special offers. For details contact Ian Turnbull at Reichhold Center ian.turnbull@uvi.edu or (340) 693-1554.