School of Business
Management, Marketing, Management Science Department
Bachelor of Business Administration in Marketing

Student Outcomes Learning Assessment

Students graduating with a Bachelors of Business Administration majoring in Marketing will be able to:

  • Use core business discipline expertise to make business decisions;
  • Use Value Chain Dynamics to do SWOT Analysis;
  • Integrate critical/analytical thinking with  business opportunity identification;
  • Integrate information technology and information literacy skills to generate new knowledge of the environment;
  • Evaluate the importance of human relations, teams and diversity in real world business cases;
  • Evaluate impact of emotional intelligence on a person's ability to handle complex dynamic business situations;
  • Evaluate real business situations to make ethical decisions.

The School of Business uses a combination of embedded assessments and nationally normed examinations. The business administration major embeds assessments in the respective courses.